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NEWS

AUCC Videoconference: WHITE64 on Significance of Social Marketing in Tourism Sector

white64.com
26 February 2018

The American-Uzbekistan Chamber of Commerce, in cooperation with Uzbektourism and the Uzbek Embassy in Washington DC, is pleased to invite you to an interactive video conference led by our member-company WHITE64.
 

TIME: 8 am EST

DATE: Friday, March 2, 2018

LOCATION (US): Downtown DC (details to follow)

LOCATION (Uzbekistan): tbd

RSVP: info@aucconline.com 

RSVP DEADLINE: Wednesday, February 28, 2018

 

What you will hear during this session?

 

*           Digital Trends in the Travel Industry

*           Marketing to US consumers

*           Significance of Social Marketing

*           Social Media Best Practices

*           Optimizing Content for the Social Consumer

*           Video Production

*           Influencer Marketing

*           Paid Social Advertising

 

About WHITE64

WHITE64 is a full service creative agency in the Greater Washington D.C. metro area. For over 50 years, we have applied our talent, tenacity, and technology to create meaningful brand engagements that perform and endure. We specialize in creating emotional connections with consumers in the travel industry by activating the shared values and experiences between brands and the people they serve. In other words, we create believers by turning brand purpose into brand platforms. Our capabilities are designed to consider every touchpoint in the travellers journey: brand strategy and comms planning, design and identity, media planning and buying, integrated advertising and content creation, film and production, social media strategy and management, UX and digital development, reporting and analytics, and even corporate communications.

 

Presenters:

 

Matt White 

Chairman and CEO

Matt has spent over 30 years at WHITE64 and is an expert in travel marketing. In the past he has worked on destinations like Bermuda, Virginia and Fairfax County. He has also been involved in campaigns for Hilton, Marriott, Hertz, and Alamo. Matt traveled with AUCC to Uzbekistan during the summer of 2017 and has a unique perspective on what Uzbek Travel needs to do to use social media to reach the English speaking audience.

 

Kipp Monroe

Chief Creative Officer

As a kid, Kipp always found the TV commercials far more fascinating than the TV shows. So after college, he talked his way into a job as a copywriter on the Budweiser account. From St Louis, to New York, to Washington DC, his creative journey has allowed him to work on some of America's most well-know brands, campaigns and issues. As Chief Creative Officer at WHITE64 he remains a resolute champion for ideas that get seen, get talked about, and refuse to be ignored. Tavel and tourism video is Kipp's specialty.

 

Mary Kate Gough 

Social Media Content Specialist

After spending a year on an island in the Mediterranean, this gypsy wandered into an Account Coordinator position at WHITE64. From there Mary Kate began stacking advertising hats on her head, and they all seemed to fit her nicely. A Virginia Tech Hokie with an English degree, she showed a knack for copy and eventually wandered over to the creative department as head of the Social Media team. Creating compelling social strategies for travel destinations is her expertise.

 

Mara Bealey 

Media Planner/Buyer

We call her "Media Mara." We don't really, but we should. Mara joined the media team at WHITE64 and immediately mastered the planning and buying of paid social. Mara's ability for quick turnaround surely comes from her experience with numerous travel clients. Also, this avid traveler enjoys scuba diving. With sharks. So don't let her sweet smile fool you. Nobody messes with Media Mara.

 

About AUCC

Since 1993 the American-Uzbekistan Chamber of Commerce has been at the forefront of advancing trade and business relations between the US and the Republic of Uzbekistan. AUCC prides itself in catering to the needs of our members, providing them with a platform to interact with policy makers in the US and the Republic of Uzbekistan and ensuring that bilateral commercial relations continue to be on the governments' top agenda.

For the last twenty five years AUCC has been a vigorous advocate of the views of the business community to ensure that private sector positions are considered during the development of policies that impact American businesses and the future of U.S.-Uzbekistan relations.